I guess this has been the department store's corporate policy for some time now (all the way back to the '70's...when it didn't stand out from the crowd quite so much). Makes me kinda wish we had one nearby...or at least another store that thinks much the same.
In checking this out, I learned that the opposite trend (anticipating Christmas--or at least Christmas shopping--earlier and earlier) is known as "the Christmas creep." Rather aptly named, no?
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